IIMSkills Digital Marketing Course

  Copywriting: Strategies  If you’re someone from the content writing or digital marketing industry, you must be familiar with the term “Copywriting,” but do you really know “what is copywriting?”  Well, in this article, you’ll go through the core fundamentals of copywriting and all the necessary aspects related to it. Irrespective of your level of expertise in copywriting, this article will prove to be valuable, loaded with the finest knowledge, strategies, practices followed for copywriting. Several times, it must have happened that we come across an ad or just a piece of content that is so convincing that it gets us more interesting in the ad or the subject of that ad, which could be any product or service. We are literally surrounded by ads and people/organizations trying to sell us things at this point. Well, all the times you find the ads, creative banners, funny and fancy taglines, etc., these are nothing but absolute examples of copywriting. Many aspiring content ...

  SEO  We don’t even bother about the information on the next pages even if they provide some good information. Similarly, if your content gets lost somewhere on page 30, there is no point as no one will come to pay a visit to your site- it is almost like non-existing with zero viewers.   To make your page rank higher, more specifically on the first page of a search engine, you need to know the strategies to write for SEO. Google is constantly updating its algorithms. Knowing SEO helps you to keep track of the major updates and convinces Google search engine to gradually rank your website on the first page somewhere from the 25th page by making them believe that ‘this page is the best choice for this particular search’. In this article, I am going to share the major guidelines to follow when you write for SEO.   Create Impeccable Content with The Best  Content Writing Course   What is SEO? SEO, which stands for Search Engine Optimization, is a set of rules ...